Privacy Notice
Introduction
Your privacy is important to us. This notice explains what personal information WELL&GUT collects about you, why we collect it, how we use it, and your rights.
Who We Are
This website is operated by Well&Gut.
Data Controller : Aimee Newton (Registered Dietitian) trading as Well&Gut
Email: info@wellandgut.com
ICO Registration Number: ZA391790
Professional Registration: DT 21168
Throughout this notice, "Well & Gut", "we", "our" and "us" refer to Aimee Newton trading as WELL&GUT.
Purpose of this Notice
This Website Privacy Notice explains how we collect, use and protect personal information when you:
Visit our website
Contact us through our website
Download a free resource
Join our mailing list
Book a discovery call
Purchase a digital product
If you become a client, your personal information will also be processed in accordance with our separate Client Privacy Notice.
Information We Collect
Depending on how you interact with our website, we may collect:
Information You Provide
Name
Email address
Telephone number
Information submitted through contact forms
Information provided when booking a discovery call
Information provided when purchasing a digital product
Programme participation information
Payment information (payment card details may be handled directly by the payment provider)
Communication records
Marketing preferences
We may also collect technical and website usage information, including your IP address, device and browser information, pages visited and how you found or used our website. Some information is collected through cookies and Google Analytics.
Why We Collect It and Our Lawful Basis
We collect personal information to:
Deliver consultation services
Provide courses and programmes
Process payments
Respond to enquiries
Send newsletters where consent has been provided
Improve our services
Keep necessary business and financial records
Maintain the security and operation of our website
Our lawful bases include contract, consent and legitimate interests.
Special Category Data-Health Information
You may choose to share health-related information with us, for example when making an enquiry or booking a discovery call. Health information receives additional protection under UK GDPR. Where this information is necessary for providing professional dietetic advice or treatment, we may process it under Article 9(2)(h) of UK GDPR, alongside an appropriate lawful basis under Article 6 and subject to professional confidentiality requirements.
Please avoid submitting detailed medical information through our general website contact form. If you become a client, further information about how we collect, use and protect your clinical records is provided in our separate Client Privacy Notice.
How Long We Keep Your Information
We retain personal information for only for as long as necessary for the purpose it was collected.
Marketing information is retained until:
You unsubscribe
You request deletion
We determine the information is no longer required
We may retain a limited record of an unsubscribe request so that we can respect your preference. Enquiry, booking and purchase records are kept according to their purpose and applicable legal or contractual requirements.
Where you become a client, information will be retained in accordance with our Client Privacy Notice.
Who We Share Your Information With
We may share information with:
Payment service providers
Scheduling providers
Cloud storage providers
Email marketing providers, including Kit
Website hosting and related services, including Squarespace
Website analytics providers, including Google Analytics
Professional contractors working on our behalf
Professional advisers
Public authorities or regulators where required by law
We only share information where necessary for the relevant purpose, and take steps to ensure appropriate confidentiality, security and contractual arrangements. Some providers act on our instructions; others may process information as independent controllers under their own privacy notices.
We may use AI-assisted technology to support certain administrative and business activities. We take the privacy and confidentiality of your personal information seriously and do not knowingly share identifiable personal information with public AI tools, such as ChatGPT or Claude.
International Transfers
Some of our service providers may process information outside the United Kingdom.
Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place in accordance with UK data protection legislation.
Your Rights
Under UK GDPR you have the right to:
Be informed about how your data is used
Access your personal information
Request correction of inaccurate information
Request deletion where appropriate
Restrict processing
Receive your data in a portable format, where applicable
Object to certain processing activities
Challenge automated decision making where applicable
Lodge a complaint
You have the right to object to the use of your personal information for direct marketing at any time. To exercise your rights, email info@wellandgut.com. Some rights depend on the circumstances and lawful basis for processing.
Cookies and Website Analytics
Our website uses cookies and similar technologies to help us understand how visitors use the website and to improve website performance. We use Google Analytics to understand website visits and usage. Depending on its configuration, this may involve cookies or other identifiers and information about devices, pages visited and interactions.
The cookies we use fall into three categories:
Strictly necessary cookies -- these are essential for the website to work and cannot be switched off.
Analytics and functionality cookies -- these help us understand how visitors use the site and improve performance. These are on by default but you can opt out at any time using the cookie preferences tool on this website.
Affiliate tracking cookies -- these track referrals and attribute sales to partners. These are on by default but you can opt out at any time using the cookie preferences tool on this website.
You can manage cookie preferences through your browser settings and cookie preferences banner.
Email Marketing
If you choose to download a free resource, join our mailing list or subscribe to receive updates, we may send you emails containing:
Gut health information
Educational content
News and updates
Information about services, programmes and products
We use email marketing providers to manage our email communications.
We will only send marketing emails where you have provided your consent or where otherwise permitted by law.
You may unsubscribe at any time by:
Clicking the unsubscribe link in any email
Contacting us directly
Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn
Links to Other Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices of those websites and encourage you to review their privacy notices before providing personal information.
How we Protect Your Information
We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, disclosure, alteration or misuse. Access is restricted to those who need the information for legitimate purposes, and relevant contractors and service providers are expected to maintain appropriate confidentiality and security arrangements.
We have procedures for managing suspected personal data breaches and will report them to the ICO and affected individuals where legally required.
How to Raise a Concern With Us Directly
If you have concerns about how we have handled your personal information, please contact us first so we can investigate and respond. To submit a data protection complaint, please email info@wellandgut.com with the subject line:
FAO Data Compliance Officer – Notice of Data Complaint
Please provide sufficient details about your complaint to help us investigate the matter. We may need to contact you for further information, so please ensure your contact details are accurate and kept up to date.
We will acknowledge your complaint within 30 days.
How to Complain to the ICO
If you remain dissatisfied following our response, you have the right to complain to the Information Commissioner's Office (ICO), Website: ico.org.uk/concerns
How to Contact Us
Email: info@wellandgut.com
Postal Address:
Ryedale Farm
Melbourne
York
YO42 4ST
Changes to This Notice
We may update this Website Privacy Notice from time to time. The latest version was updated October 2026.